DIGITAL RESUME // OPEN FOR HIRE

Meg Delagrange

Marketer & Graphic Designer

PROFILE

I’m a professional marketer and graphic designer with over ten years of experience. I possess the following skills:

Marketing Strategy and Execution

Developing and executing comprehensive social media and marketing strategies that align with the branding of both nonprofit and for-profit organizations. Success includes leading cross-functional strategies to increase sales for one brand from less than $5,000 to over 1 million in sales within three years, as well as email list growth from 362 subscribers to over 9,000.

Brand Development

Keen understanding and experience in developing a uniform brand across multiple digital platforms, trade shows, events, and products for a consistent customer experience that builds trust and retains loyalty. Helped multiple brands attain greater customer retention and repeated sales.

Productive Communication

Experienced at planning and writing content based on the client(s) brand and target audience, informed by data on audience behavior. Consistent response rate with clear communication to move projects forward. Speaker on the topics of marketing and business, with presentations delivered at Wordcamp US 2017, Belmont University, and Tech4Good Denver.

Coaching and Consulting Experience

Able to develop strategic plans with clients to achieve their goals. Responsible for developing brands and trusted to make decisions. Developed and taught a business course for small-medium-sized business owners to equip them with effective marketing strategies, consistent branding practices, and relatable messaging. Experienced in consulting businesses, sharing insight as a guest on a business leadership podcast, and writing articles to share knowledge.

Contracted Marketing & Graphic Design Specialist

Nashville, TN and Denver, CO | 2019-present

• Fostered business growth through strategic marketing campaigns for a diverse range of clients including businesses, authors, and nonprofit organizations.

• Crafted compelling brand identities with custom logos, on-brand copy, and color schemes that effectively communicated brand messages.

• Designed user-friendly websites for businesses, nonprofits, and authors, ensuring seamless navigation and visually appealing design.

• Created engaging and data-driven content, including website copy, informed by customer behavior, SEO analysis, and website traffic, to effectively target desired audiences.

• Advised business owners on utilizing websites and digital tools such as email campaigns and Facebook ads, offering mentorship and hands-on guidance to enhance their online presence.

• Elevated brand visibility and market presence through consistent visual branding, relatable messaging, and improved user experiences, driving sales and boosting customer engagement.

Marketing & Graphic Design Specialist

For Aurora | Nonprofit Organization | 2021-2023

• Developed compelling email templates and wrote persuasive copy for email campaigns, resulting in increased engagement and click-through rates.

• Created visually appealing social media graphics and crafted engaging copy for social media posts, contributing to a 40% growth in the organization's following.

• Designed and developed a new website for For Aurora with a dual purpose: showcasing the impact of the organization by highlighting the number of meals served and people helped, and providing a comprehensive page of resources to assist individuals in need.

• Collaborated with the For Aurora team to ensure the website reflected their mission and effectively communicated their work to the community.

• Implemented SEO strategies and optimized website content to improve search engine visibility and reach a broader audience.

• Contributed to the overall marketing strategy by providing creative input, suggesting new ideas, and collaborating with team members to achieve organizational goals.

Publishing & Marketing Services | Blended Mix Publishing

Remote | 2020-2023

• Provided a full range of publishing services to self-published authors, including consulting, book cover design, author website creation, professional author bio, formatting, illustrations, publishing, ISBN, Kindle publication, email campaign tool setup, social media graphics, and marketing

• Collaborated with authors to bring their book ideas to life, providing support and guidance throughout the entire publishing process

• Managed client relationships and ensured customer satisfaction by providing high-quality services and delivering projects on time

• Strong knowledge of book cover design, author website creation, professional author bio, formatting, illustrations, publishing, ISBN, Kindle publication, email campaign tool setup, social media graphics, and marketing

• Excellent communication skills and ability to work collaboratively with clients to bring their book ideas to life

• Proven success in managing multiple projects and delivering high-quality work within tight deadlines

Contract Graphic Designer | Tome App

Remote | Dallas, TX | Nov 2022 - Apr 2023

• Responsible for developing lead magnet downloads (Adobe Illustrator) and workbooks (Adobe Indesign) to help drive customer engagement and generate leads.

• Created workbook template files (Adobe Indesign) for TOME to use going forward, ensuring consistent branding and messaging across all materials.

• Designed email templates for brand new welcome email campaign and post-purchase retargeting campaigns, resulting in increased open and click-through rates.

• Demonstrated strong attention to detail and ability to work independently while contributing to a larger team effort.

• Demonstrated a strong work ethic and commitment to delivering high-quality work, even under tight deadlines.

• Received positive feedback from TOME team members and clients for the quality of work produced and level of professionalism displayed.

Contracted Marketing and Graphic Design | Kim Gravel

Jan 2020 - Apr 2023

• Web Developer/Designer: Developed and launched two websites, create customized designs and layouts, implement email capture forms, lead magnets, and marketing materials.

• Email Marketing Specialist: Design and create email templates, implement email marketing campaigns via Constant Contact.

• Marketing Coordinator: Design and create marketing materials, collaborate with Kim Gravel’s team and the publishing team at Harper Collins Publishing to develop and implement marketing strategies.

• Project Manager: Coordinate project deadlines, maintain communication, and provide regular progress updates.

Chief Marketing Officer | Urban Southern®

Nashville, TN | 2016-2019

• Increased sales from less than $20,000 to over 1 million in sales within three years

• Tracked sales, customer interaction, and events using a WordPress CRM to maximize and improve lead flow process and reporting to optimize our customer communications and sales efforts continually

• Identified and built relationships with prominent influencers, creating a custom affiliate program to reach new audiences

• Developed relationships to collaborate with key partners to build the business and gain exposure, such as a feature on Fox Business, designing ad spreads in The Magnolia Journal and local print magazines

• Established a comprehensive social media strategy that fit the tone, voice, and message of Urban Southern

• Created compelling marketing content, including the creation of over 250 videos, managing photoshoots for fresh images, conducting polls, copywriting, designing infographics based on data, and managing both online and digital ads for the company

• Used data analytics to interpret audience behavior, discover new opportunities, and deepen marketing efforts

• Produced a 220% growth in online sales by launching an Email Campaign + Facebook Lives. Facebook Live views began to reach over 7,000 views on weekly episodes, bringing in a new audience. Within three months, the email list increased with a subscription rate of 400% and an open rate of 22.6%. By the new year, the email list had grown from 362 subscribers to more than 9,000 subscribers

• Increased social media following from less than 500 followers to over 12,000 followers

Creative Director | Wanna Pixel

(formerly Arete Imagine)

Denver, Co | 2015-2016

• Designed cross-functional marketing materials, including websites, e-book covers, logos, print handouts, email templates, print banners, and social media graphics, for nonprofit clients.

• Contributed to the user experience (UX) design of the user interface for UkuuPeople CRM, a WordPress CRM plugin tailored for nonprofits.

• Developed a website building tool specifically for nonprofits, integrating it with giving tools and the UkuuPeople CRM.

• Managed monthly email newsletter campaigns (HTML Template) for CiviCRM, a global nonprofit serving over 10,000 organizations.

• Created a visually appealing website for CIVIVIP (CiviCRM integrations), focusing on typography and white space to establish a friendly and trustworthy user experience.

• Implemented branding strategies and designed promotional materials to increase awareness and usage of UkuuPeople CRM at tradeshows, resulting in its recognition as one of the best CRMs for small businesses and nonprofits in 2016 by WPBeginner, a popular WordPress blog.

• Led a team of creatives to address marketing challenges faced by nonprofit clients, delivering compelling copy and visually stunning web design. Notably, received an award from Designing for Good® for web design work with Reach Out & Read Colorado, a nonprofit organization.

• Designed a hiking app for the NY NJ Trail Conference, enabling users to access live trail updates. The app garnered a significant increase in views and user engagement, reaching six-figure views and usage.

Marketing and Communications Specialist | Arete Image

Denver, Co | 2014-2016

• Developed and executed a comprehensive marketing strategy to drive signups for anti-drug education conferences held by a nonprofit organization in Pennsylvania, resulting in a remarkable increase in attendance by over 300%.

• Managed social media schedules and content production for multiple nonprofit clients, ensuring consistent brand messaging and engaging storytelling across platforms.

• Successfully increased social media engagement by 163% over a two-year period by revamping the agency's social media presence. Implemented cohesive branding and cross-functional marketing strategies to enhance audience interaction and drive meaningful engagement.

ESL Teacher | JEOL, Tokyo

Tokyo, Japan | 2011-2014

• Prepared course materials and designed lessons that cover all aspects of the English language, whether written or verbal

• Kept track of student progress and customized individualized plans for students with special requirements

• Encouraged and engaged students to speak in English

• Taught students of all ages and from different backgrounds and social economic status

• Created a positive class environment and encouraged students to reach their learning goals

Contributor | Making Moxie Publication

2018

• Contributed article based on relational marketing experience and willingness to learn new schools

• Contributed in an interview for a podcast episode with experience in building a business — sharing insight and knowledge with listeners

Contributor | MOPS International

2012-2013

Newsletter Design
Copywriting
Community Engagement

Lead a fashion challenge for the group. Members participated on social media.

Editor | Yokota Travel

2012-2013

Copywriting
Editing
Photography
Layout

Travel blogging and photography to contribute to a popular resource for English speaking travelers in Japan.

Volunteer | Boys and Girls Club

2015-2016

Art Teacher
Art Assistant

Passionate about helping kids process and develop confidence through creativity

Volunteer | Tech4Good Denver

2015-2016

Public Speaking

Contributed knowledge about web design for nonprofit organizations

Volunteer | Hoffman Family Foundation

2017

Art Direction
Large Painted Mural

Traveled to Uganda, Africa to volunteer and paint a large mural at Rays of Grace Academy.

Artist | Coloring Spirit

2008 - present

Fine Art
Mixed Media Art

Part of group exhibits in Kansas City, Missouri, Tokyo, Japan and Denver, Colorado. Typically creating 1-3 new series each year.

EDUCATION

Bachelor of Arts in Communication Studies
University of Arizona

Certifications
User Experience Design
StoryBrand Guide Certification
Branding for Designers by Sean Adams
Graphic Design Foundations with Ina Saltz

Courses
Social Stories by Hilary Rushford
StoryBrand Course by Donald Miller

AWARDS

Adobe®
Creative Jam Judges Choice and People's Choice awards

Designing for Good®
2016 Best of Nonprofit Fundraising Designs

SKILLS

Marketing Strategy
Facebook Ads
Public Relations
Branding
Typography
Social Media
Customer Service
Fine Art
Logo Design
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Shopify
Squarespace
Copywriting