This was, hands down, my favorite nonprofit website redesign project. It was a pleasure to work with Reach Out and Read® and the team at Wanna Pixel. Before its redesign, this website was confusing to navigate and not very mobile friendly, but a thoughtful design process changed everything. After it's redesign, Reach Out and Read Colorado's website was named among the best fundraising website designs in the year of 2016.
BEFORE:
AFTER:
Just like a book cover draws you in, I wanted to create an impact with a creative, colorful title that would draw users in to the website.
ABOUT PAGE
With the thoughtful use of typography, iconography and color, I designed an about page that would effectively relay the mission and work of this nonprofit organization. Pulling statistics from ROACO's annual report, I created a color coded map of the state of Colorado that gives a visual representation of services throughout the state.
A NEW WAY TO HANDLE RESOURCE LINKS
The pre-existing website resources, though incredibly valuable, were difficult to find. For the resource page, I designed a grid to organize all the links to information. By using iconography, I was able to showcase the different categories in a way that was visually easy to digest.
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REACH OUT AND READ COLORADO WEBSITE NAMED BEST OF NONPROFIT FUNDRAISING DESIGNS
"Denver, Colorado (August 8, 2016) – Innovation and modern design lands statewide early literacy nonprofit Reach Out and Read Colorado‘s website a coveted spot on Designing for Good’s 2016 list of Best of Nonprofit Fundraising Designs.
The list was culled from hundreds of graphic and interactive designs from across the industry and features social good websites that elevate something rather simple into something memorable. The Reach Out and Read Colorado homepage is featured in the listing with a photo and the caption, “Highly accessible redesign while slick silent background video on homepage sets stage for whole experience by Meg Delagrange for Reach Out and Read Colorado.”
“Seriously… The new website looks amazing! I am so thankful and grateful for the Wanna Pixel team. You all are rock stars.” —Maureen Pacheco, Communications Director
Visit REACHOUTANDREADCO.ORG
