People may not be able to see your face when you’re leaving a comment online, but they subconsciously pick up on verbal cues that quickly let them know whether you’re approachable or not. You may not even realize what energy you are projecting through your online communications. That’s ok…. Just take a step back before you post and think about how it might be received by an outsider before you post.

Does your website pass “The Grunt Test”? Are you regularly making tweaks on your website to clarify your message? If not, I can guarantee that you’re losing people and you’re losing money.