5 Lessons a Screaming Toddler Taught Me About Establishing Trust Online

5 Lessons a Screaming Toddler Taught Me About Establishing Trust Online

People may not be able to see your face when you’re leaving a comment online, but they subconsciously pick up on verbal cues that quickly let them know whether you’re approachable or not. You may not even realize what energy you are projecting through your online communications. That’s ok…. Just take a step back before you post and think about how it might be received by an outsider before you post.

19 Ways to Make a Positive Difference with Your Business

19 Ways to Make a Positive Difference with Your Business

Tell another business owner about a new podcast episode or tool that you found to be really helpful. Send out an email blast with an encouragement that’s applicable to your audience. Connect with one person one on one. Don’t do it for a sale. Just make time to connect with someone who you don’t know, with a genuine interest in their life and their goals…

How to Grow Your Business and Make a Difference

How to Grow Your Business and Make a Difference

Nothing was an overnight success for Urban Southern. Regina and I had quite a few moments of wondering if we could actually make a go of this thing, but we didn’t spend too much time wallowing in those doubts. We just kept working. And that was a crucial key to gaining enough traction to keep moving forward.

6 Steps to Harness the Power of Micro Influencer Marketing

6 Steps to Harness the Power of Micro Influencer Marketing

The cost of displaying ads on billboards and TV hasn’t gotten cheaper, but today, those ads aren’t nearly as effective as having five of your friends post photos with raving captions about your new product on Instagram.

Millennials and Gen Z are at the forefront of this shift in marketing. Don’t get left behind.

How to Make Events Profitable for Your Brand: An Urban Southern Case Study

How to Make Events Profitable for Your Brand: An Urban Southern Case Study

As you attend events with your product or services, you’ll learn more about who is actually drawn to your product or service. Then you’ll be able to tailor your approach. Don’t be so attached to your initial ideal customer that you can’t evolve to fit the needs of your actual customers.